Artforum

Mason Williams occasionally helps Ed Ruscha lay out Artforum.

Under the pseudonym Eddie Russia, Ruscha assumes the role of art director for Artforum, which moves from San Francisco to Los Angeles in 1965 and rents a space above the Ferus Gallery. Ruscha remains the art director two years after the publication moves to New York from Los Angeles.

Jerry McMillan photographs Judy Chicago for her ad in Artforum announcing her name change.

Judy Chicago takes out an ad in Artforum to announce her Fullerton exhibition and her name change. Jerry McMillan takes the photograph, which features Chicago in a boxing ring sporting a sweatshirt with her new name, her friend’s girlfriend standing behind her, and gallerist Jack Glenn crouching in the corner like a boxing manager.